Free Resource — DPC & Functional Medicine

Is your practice
actually visible
to patients online?

Most DPC physicians have significant gaps in their online presence — and don't know it. This free 10-point checklist shows you exactly where you stand and what to fix first.

10 auditable areas — Google, SEO, reviews, directories, and more
Takes under 15 minutes to self-assess
Built specifically for DPC and functional medicine practices
Free Checklist

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What the checklist covers
📍
Google Business Profile
Is your listing claimed, verified, and complete with hours, photos, and services?
📱
Mobile Website
Does your site load fast and display properly on all screen sizes?
🔍
SEO Foundations
Are your meta tags, structured data, and local signals in place?
⭐
Reviews & Reputation
Do you have enough recent reviews across the right platforms?
📋
Directory Listings
Are you listed in IFM, DPCC, and other specialty directories?

Your DPC Practice
Visibility Audit

Check off each item as you audit your practice. The score updates in real time. Anything unchecked is a gap — prioritize the top items first for fastest impact.

0/10
Items Checked
Audit Progress 0 of 10 complete
01 · Google Presence
Google Business Profile claimed, verified & complete
Your listing is claimed, verified by Google, has accurate hours, phone, address, specialty, photos, and Services populated. Patients searching "DPC doctor near me" can find you.
02 · Website
Website is mobile-responsive and loads in under 3 seconds
Test on a real phone. Most patients are on mobile. A slow or broken mobile site tanks both conversions and your Google ranking. Run PageSpeed Insights to check.
03 · SEO Foundations
Every page has unique title tags, meta descriptions, and H1s
Each page should have a distinct <title> (under 60 chars) and meta description (under 155 chars) targeting a specific keyword. Missing or duplicate tags mean missed rankings.
04 · Structured Data
LocalBusiness and/or Physician schema markup is implemented
JSON-LD structured data helps Google surface your practice in rich results and local packs. Validate at schema.org/validator. MedicalBusiness or Physician type is ideal.
05 · Reviews
10+ Google reviews averaging 4.5 stars or above
Reviews are the #1 trust signal for new patients. If you're under 10, that's your biggest gap. Ask satisfied patients at the end of their next visit. Respond to every review.
06 · Social Media
At least one social profile is complete with recent posts
Pick one platform and own it — LinkedIn for professional authority, Instagram for human connection. A profile with no posts in 6+ months reads as abandoned. Quality over quantity.
07 · Directories
Listed in specialty directories (IFM, DPCC, DPC Frontier, Hint)
DPC and functional medicine directories are where your ideal patients search. Verify your listing is current and links to your website. These backlinks also boost your domain authority.
08 · Patient Proof
Testimonials or case stories are visible on your website
Social proof closes the gap between interest and action. Even 3–5 genuine quotes on your homepage reduce patient hesitation significantly. HIPAA-compliant: get written consent.
09 · Content
Practice blog or resource section with 3+ published articles
Content builds organic search traffic over time. Even 4 high-quality posts per year targeting DPC-relevant keywords compounds into significant visibility. Start with patient FAQ topics.
10 · Conversion
Clear appointment booking CTA accessible within 1 click
A curious patient shouldn't have to search for how to contact you. Booking button or "Schedule a call" CTA should be in your nav, above the fold, and on every service page.

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